Acrylick is a metaphor for the journey of life and the pursuit of one’s soul and individuality in this world. The masses may first perceive the word acrylic as being only related to paint, but when analyzed to a deeper symbolic level, it is much more. Acrylic is used to paint and can be easily seen as an element we use to express our feelings, emotions, and soul on paper, canvas, wood, etc. It is a medium that we use to put what we have in our minds and hearts out to the world visually. Acrylick intends for our clothing to have the same purpose, to have individuals use our clothing as a way to find their own original spirit. Being able to express visually what they feel within through our clothing.
Our Icon actively represents our goal, that the message is the focus and the concept. It physically personifies the people we aim to create for. Closer observation reveals that the logo has many human attributes; one of which are the wide arms that reach out exemplifying Acrylick’s culture of extending itself to others despite their gender, race, or creed. Furthermore, we create to reach out to everyone and aspire to help motivate and encourage positivity.
When creating ideas and searching for inspiration, we always consider what will most successfully serve and encourage the “people”, which are the current and future supporters of Acrylick. We are a brand that expands always from art, music, philosophy and love above everything else.